Central Europe's eCommerce Surge Sparks a Product Data Breakdown

As digital retail in Eastern and Central Europe experiences unprecedented growth, a critical issue is emerging for online sellers — managing product data at scale.

🚀 eCommerce Expansion Brings Complexity, Not Just Opportunity

Countries like Poland, Romania, and Czechia are leading Europe’s eCommerce growth. According to the 2024 European Ecommerce Report, Eastern Europe’s online sales jumped 15%, with Romania up by 51% and Estonia doubling its digital turnover.

Poland alone now ranks as the 21st largest global eCommerce market, with over €16 billion in online revenue. Meanwhile, Czechia leads Central Europe in digital retail adoption, where 14% of consumer spending now occurs online.

But this explosive growth has led to a silent crisis: chaotic, inconsistent product information spread across disconnected platforms, causing inefficiencies and lost opportunities.

🧩 Disconnected Systems, Siloed Teams, and Outdated Data

Many retailers still rely on spreadsheets, legacy ERPs, or basic CMS tools to manage product listings — an approach that quickly falls apart across multiple marketplaces and languages.

A 2024 Forrester Consulting report found that 83% of eCommerce leaders admit their product data is “incomplete, inconsistent, inaccurate, unstructured, or outdated.”

The consequences?

• Inconsistent pricing
• Missing translations
• SEO drops and cart abandonment
• Compliance penalties

🛠️ The Rise of Scalable PIM Solutions

To tackle this, forward-thinking retailers are embracing Product Information Management (PIM) solutions — central platforms that consolidate, enrich, and distribute product data across every channel.

“Scaling without scalable data isn’t possible,” says Sergii Shvets, CEO of Gepard PIM. “A modern eCommerce strategy must start with structured product content.”

⭐ Gepard PIM: Simplifying Chaos in eCommerce Data

Gepard PIM is an AI-powered platform built to help growing European retailers thrive across digital ecosystems. It supports 250+ global platforms like Allegro, eMAG, Google Shopping, and Amazon.

Why Retailers Are Choosing Gepard:

• AI automation eliminates manual tasks and errors
• Flexible API-first architecture adapts to business changes
• Any-to-any channel connections streamline multi-platform distribution
• Built-in compliance tools align with GPSR, EPREL, and more
• Simple, transparent pricing (freemium plan available)
• Fast onboarding with a user-friendly interface

Retailers using Gepard report:

• Up to 75% improved operational efficiency
• Faster product listings across regions
• Significant savings on data entry and catalog upkeep

🌍 The Future: Organized, Scalable, Localized

In a landscape where new marketplaces emerge daily and localization matters more than ever, having the right data strategy is critical.

Retailers who invest in tools like Gepard PIM can:

• Scale across borders
• Deliver consistent, localised experiences
• Gain agility in competitive online markets

“Inconsistent data makes your product invisible,” adds Sergii.
“Gepard helps retailers turn product content into their strongest asset.”

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🧠 Final Thoughts

The next phase of eCommerce isn’t just about more sales — it’s about smarter data.
Retailers who streamline their product information will win on speed, trust, and reach.

Want to scale with less chaos?
Explore Gepard PIM and future-proof your product data.